another eternity by Purity Ring

Bewitching Electronic Pop

In 2011, a number of singles manifested themselves online and in 2012 Purity Ring released their debut album, Shrines. Since this release, Purity Ring have largely owned the abstractly named genre-labels of 'Witch House' and the self-prescribed 'Future Pop.' Though these labels still confuse me, I take them to describe a dark, effervescent brand of electro/synth pop. Their follow up album, another eternity, realeased March 3, 2015 and serves as an expansion of their previous work.